Google AdWords Challenge

On April 26, 2011, by Michael Watson

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As a part of a class group project, our class was split up into groups where we were a part of the Google AdWords Challenge. We had to find a local business to work with that was not currently using AdWords. The group agreed that the best option was the on-campus ministry that I was apart of, California School Project. We setup ads for their current initiatives and for donations. We found that it was very difficult to advertise for donations. However, I learned so much valuable information about setting up AdWords Campaigns, targeting ads and ad descriptions. We were not finalists in the competition, but we were one of the top groups in our class.


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